Encouraging customers to renew their commitment to Maserati
“The premium experiences we offer on warranty extensions reflect our high-end positioning and reinforce the commitment to our brand.”
Olivia Edwards - Marketing Manager
Maserati
Reinvented customer loyalty: Maserati Cannes offers Dolce Vita experiences to its customers through RewardPulse.
OBJECTIVE
- Extend the coverage of homeowners whose insurance contract is about to expire.
- Offer premium experiences in line with brand positioning.
The solution put in place
RewardPulse designed a tailor-made campaign for Maserati to align the rewards with its high-end positioning.
- · 70 targeted customers : owners whose insurance contract is about to expire.
- Theme of the operation: La Dolce Vita, a universe that reflects the elegance and lifestyle associated with the brand.
- Each customer can choose an experience worth €100 or €200, depending on the special offer offered.
Beneficiaries receive exclusive access to a dedicated platform, in the colors of Maserati Cannes, where they can explore the available experiences and select the one that best suits them.
The results
- Strengthening customer loyalty: The experiences offered not only encourage customers to renew their warranty, but they also reinforce their emotional attachment to the brand.
- Valorization of the premium image: By aligning the awards with the Maserati universe, the dealership is consolidating its high-end positioning.
Olivia Edwards - Marketing Manager
Maserati
“The premium experiences we offer on warranty extensions reflect our high-end positioning and reinforce the commitment to our brand.”
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