Strengthen the loyalty program with experiences aligned with Engie's CSR values
“The outdoor experiences we offer our customers reinforce their commitment, while promoting ENGIE's Mon Programme pour Acir.”
With nearly one million committed beneficiaries and memorable rewards in the open air, Engie shows that customer loyalty can be both impactful and aligned with strong values.
OBJECTIVE
- Promote the Mon Programme Pour Agir loyalty program through remarkable rewards
- Offer rewards in line with ENGIE's CSR values
- Offer customers a seamless experience from the ENGIE platform
The solution put in place
From their personal space, ENGIE customers consult their “KiloActs” balance, points earned thanks to controlled energy consumption. They can win additional KiloActs by taking part in challenges or answering quizzes.
At a certain level, points can be transformed into an experience in nature, to be selected on RewardPulse.
The advantages for Engie:
- Full customization : The selected experiences perfectly reflect Engie's CSR commitments.
- National accessibility : Activities available everywhere in France for a wide coverage.
- A measurable impact : RewardPulse allows Engie to monitor the performance of the program in real time and to assess its effectiveness.
The results
- Increased engagement : Customers are more motivated to earn “Kiloacts” to access these unique rewards.
- Rising conversions : The attraction of experiences leads to an increase in the number of points exchanged on the platform.
- Reinforcing the brand image : By offering activities consistent with its values, Engie promotes its CSR approach to its customers.
“The outdoor experiences we offer our customers reinforce their commitment, while promoting ENGIE's Mon Programme pour Acir.”
They boosted their sales with RewardPulse
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