An advent calendar to boost traffic and generate B2C leads
“A simple, efficient and highly efficient operation. The calendar generated massive traffic and very qualitative leads. We have clearly gained in visibility and in conversions.”
With 4000 employees in key industrial and tertiary sectors, Abylsen is an engineering consulting group that places people at the heart of its success.
OBJECTIVE
Speedy wanted to take advantage of the holiday season to boost its online visibility and attract a wider audience to its car maintenance services. The objective was clear: to animate the period with a fun device, generate as much traffic as possible and collect qualified B2C leads to enrich their CRM base.
The solution put in place
To boost its communication and generate marketing leads, Speedy decided to rely on a innovative advent calendar. The idea? Offer attractive prizes to win every day, while strengthening the emotional bond with its customers.
👉 Main challenge: get away from traditional rewards and offer gifts that make a lasting impression.
That's where RewardPulse comes in, with a tailor-made solution allowing Speedy to integrate immersive and varied experiences in his campaign.
With the RewardPulse solution, Speedy was able to personalize each stage of the customer journey. The winners are directed to a 100% personalized platform, in the colors of Speedy, with adapted messages to their advent calendar campaign. The selection of experiences — wellness, adventure, gastronomy — was carefully chosen by the Speedy team to best reflect their brand image and meet the expectations of their audience.
The results
An exceptional operation that surpassed expectations.
- 870,000+ visits to the site during the operation
- 42% return rate (users came back to open several boxes)
- 36,000 qualified B2C leads
- CRM database enriched with segmented data
On social networks, the publications recorded an excellent performance, appearing more than 670,000 times on the screen, reinforcing the brand's impact on its audience.
“A simple, efficient and highly efficient operation. The calendar generated massive traffic and very qualitative leads. We have clearly gained in visibility and in conversions.”
They boosted their sales with RewardPulse
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