In 2026, the rules of the game are more demanding. Not because incentives are prohibited—they aren't—but because there is no longer room for guesswork.
Why 2026 is a game changer
Most of these rules were already in place.
What has changed is their stricter enforcement :
- increased economic scrutiny by the URSSAF,
- higher standards for consent and traceability,
- less tolerance for hybrid or poorly documented programs,
- frequent retroactive audits.
The result: many programs are running… without being truly secure.
A webinar to clear things up
To help marketing and sales teams navigate the myths, gray areas, and best practices, RewardPulse is hosting a dedicated webinar:
📅 Thursday, February 12 at 11:00 AM
⏱️ 45 minutes + live Q&A
Hosted by:
- Charles Lacroux, CEO & Co-founder of RewardPulse
- Christophe Pelletier, Consulting Director, expert in loyalty and incentive programs for over 30 years
Agenda:
- the rules actually applicable in 2026,
- real-world case studies (incentives, loyalty, referrals),
- best practices for designing compliant and high-performing programs,
- a Q&A session for your specific situations.
Do you have a B2B loyalty or sales incentive project?
Get in touch with our experts to assist you.
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