How Speedy generated 36,000 leads with its advent calendar

Speedy's goal: boost visibility with an original campaign

To energize its communication and generate marketing leads, Speedy decided to bet on an innovative Advent calendar. The idea? Offer attractive prizes to be won every day, while strengthening the emotional bond with its customers.

👉 Main challenge: move beyond classic rewards and offer gifts that leave a lasting impression.

That’s where RewardPulse comes in, with a custom solution allowing Speedy to integrate immersive and varied experiences into its campaign.

A standout campaign thanks to RewardPulse

Thanks to the RewardPulse platform, Speedy offers a selection of unique experiences that go far beyond traditional rewards.

Gifts people actually want:

Every day, participants had the chance to win experiences across a variety of themes, such as:

• Well-being : moments of relaxation to recharge.
• Adventure : immersive and thrilling activities.
• Gastronomy : tastings and culinary discoveries.

These carefully selected experiences allow Speedy to:

• Capture their audience's attention with unique gifts.
• Strengthen their brand image by offering prizes that align with their prospects' expectations.
• Create engaging momentum around their Advent calendar.

➡️ Discover other experiential marketing use cases in our white paper: 7 keys to boosting your sales performance through experiential marketing

Why does this campaign work so well?

Thanks to the RewardPulse solution, Speedy was able to personalize every step of the customer journey. Winners are directed to a fully customized platform, branded with Speedy's colors, featuring tailored messages for their Advent calendar campaign. The selection of experiences—wellness, adventure, gastronomy—was carefully chosen by the Speedy team to best reflect their brand image and meet their audience's expectations.

1. A simple and fun mechanic :
   The advent calendar format is familiar and engaging, which encourages daily participation.
2. Rewards tailored to prospect expectations :
   The experiences offered by RewardPulse provide unique moments to enjoy.
3. A strong emotional impact :
   Experiences create lasting memories, strengthening the bond between the brand and its customers.
4. Simplified management with RewardPulse :
   The platform enabled seamless integration of the experiences while providing precise tracking of campaign performance.

Campaign summary: remarkable results for Speedy

The 2024 edition of the Speedy advent calendar was a true success, showing impressive performance thanks to a comprehensive and targeted communication campaign. With over 36,000 registered participants, the operation generated a high volume of engagement, totaling more than 140,000 games played, including nearly 7,500 participants who returned to play multiple times.

In terms of visibility, the campaign largely met its objectives with more than 870,000 visits to the game site, providing great exposure for Speedy and its partners. On social media, the posts performed exceptionally well, appearing more than 670,000 times on screens, strengthening the brand's impact with its audience.

These results demonstrate Speedy's ability to engage its audience and boost brand awareness through fun, memorable mechanics powered by RewardPulse.

Want to launch a campaign as engaging as Speedy's?

Whether you want to build customer loyalty, boost your brand awareness or acquire new customers with an original campaign, RewardPulse supports you every step of the way.

With our bespoke solutions, you can:

• Select memorable rewards tailored to your audience.
• Offer a personalized customer experience, with a platform and messaging that reflect your brand.
• Let your recipients choose the experience they truly want, close to home.
• Simplify your campaign management with our intuitive platform.