B2B loyalty & engagement: what you are allowed to do in 2026...
...and what you must avoid. A clear, practical, and up-to-date look at the 2026 legal framework, without unnecessary legal jargon.
Le programme
- The regulatory framework you need to know in 2026 : what is changing and what is staying the same for your B2B loyalty and sales incentive programs.
- Is it allowed or not? Concrete cases analyzed, with best practices for optimization to better allocate your budgets.
- Q&A : Your real-world challenges (social security contributions, taxes, thresholds, partners, rewards) addressed live by our experts.
Pourquoi participer ?
aperçu du webinaire
Loyalty programs, sales contests, partner incentives, business gifts… In B2B, these levers have become essential. But in 2026, one thing is clear: approximation is no longer tolerated. Between social security audits, GDPR, Sapin II, tax regulations on rewards, and traceability requirements, many companies are asking themselves the same questions:
- Are my sales and marketing actions truly compliant?
- Am I taking a risk without knowing it?
- Could I do better with the same budget?
This webinar had one simple goal: to give you a clear, practical, and up-to-date look at the 2026 legal framework, without unnecessary legal jargon.
Les intervenants
Specialist in performance-driven B2B loyalty and incentive programs.
Sales performance expert with 30 years of experience in designing, optimizing, and securing engagement programs.
